HIDDEN MESSAGES IN THE LOGOS

ADIDAS


There is no denying that the latest Adidas logo is very eye-catching. The company made it into a triangle shape which consists of three bars positioned vertically. The logo resembles a mountain which is supposed to symbolize the challenges that athletes face to achieve their goals. The Adidas logo also features the company‟s name in all lowercase letters and, thanks to that, it looks casual and informal. It should be highlighted that the real strength of this logo lies in its simple design which makes it instantly recognizable. What‟s more, the logo is placed on a lot of products and its colours can be adjusted to match the product.


SYNONYMS

a) look like, be similar to, ………………... resemble

b) comprise, be made of, ………………... consist of

c) include, be part of, ………………........ feature

d) striking, attractive, ………………......... eye-catching

e) visible, noticeable, ………………......... recognizable

f) represent, stand for, ………………...... symbolize

g) emphasize, underline, ………………... highlight

h) clear, uncomplicated, ………………....simple



HIDDEN MESSAGES IN THE LOGOS:



a) Newcastle Food and Wine Festival: The fork is made up of wine bottles in the negative space. The fork, when upside down, is also in the shape of a wine glass.


b) FedEx: If you look at the white space between the "E" and "x", you can notice a right-facing arrow. This "hidden" arrow symbolizes speed and precision.


c) Hope for African Children Initiative: The logo shows at first sight Africa in the negative space, but its shape is made of the outline of an adult and a child, who the Initiative tries to help bring together.


d) Formula 1: The white space between the black “F” and the red-coloured design is of the shape of ‘1’. The red represents passion and energy, the black represents power and determination.


e) Pinterest: The name is a portmanteau of the words ‘pin’ and ‘interest’ because the website allows users to pin things they’re interested in to aboard. Therefore, the Pinterest logo has a pin shape hidden in the letter “P”.


f) LG: The logo is a circle, inside it, there are letters “L” and “G”. There’s a round dot inside the circle. The logo resembles a smiling human face looking at you. Next to the circle, there is the company’s name in a simple, minimalistic type.


g) Pittsburgh Zoo and PPG Aquarium: At first, one can notice a huge tree, but when you look closer, you can see that the logo uses negative space. On the sides of the tree, there are the faces of a white gorilla, a white lioness, and some fish.


A small task for you:

Find Meanings behind these companies' logos:

1. Amazon

2. Toblerone

3. Sony Vaio

4. Cisco

5. BMW

6. Northwest Airlines

7. NBC Network

8. Pepsi

2020年4月17日
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📆 Joined Verbling 5 years ago 📍 Attendance Rate: 100.00% ⭐️ 5 Star Rating 🌟 Welcome to a Language-Learning Adventure🌟 🌐 About Me: 5 years of teaching experience Expertise in guiding students to language mastery Specializing in various English language domains 🎯 Specializations: Tailored lessons for professionals, exam takers, and more Dive into Business English, interview techniques, and more Prepare for exams like IELTS, TOEFL, and beyond 💡 My Approach: Focus on effective communication for real-world scenarios Interactive activities, role-plays, and engaging exercises Develop speaking, listening, reading, and writing skills 🎓 Tailored for You: Customized content to match your goals and learning style ⏰ Value for Your Time: Efficient 50-55 minute lessons Dedicated attention and personalized feedback 🌈 Let's Get Started: Book a trial lesson to embark on your language journey Boost interview skills, excel in exams, and more Empowering you for English language success 🚀 Ready t...
Flag
英語
globe
イギリス
time
5,322
使用できる言語:
英語
ネイティブ
,
スペイン語
,
フランス語
,
イタリア語
,
ドイツ語
,
ロシア語
,
中国語
,
ポルトガル語
📆 Joined Verbling 5 years ago 📍 Attendance Rate: 100.00% ⭐️ 5 Star Rating 🌟 Welcome to a Language-Learning Adventure🌟 🌐 About Me: 5 years of teaching experience Expertise in guiding students to language mastery Specializing in various English language domains 🎯 Specializations: Tailored lessons for professionals, exam takers, and more Dive into Business English, interview techniques, and more Prepare for exams like IELTS, TOEFL, and beyond 💡 My Approach: Focus on effective communication for real-world scenarios Interactive activities, role-plays, and engaging exercises Develop speaking, listening, reading, and writing skills 🎓 Tailored for You: Customized content to match your goals and learning style ⏰ Value for Your Time: Efficient 50-55 minute lessons Dedicated attention and personalized feedback 🌈 Let's Get Started: Book a trial lesson to embark on your language journey Boost interview skills, excel in exams, and more Empowering you for English language success 🚀 Ready t...
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