Profile Picture

Johnston Ayala

security_checkedFlag
map_pinUnited States
6:08 AM (GMT-04:00)
class
English
user_group_man_woman
0
time
0
class
English
user_group_man_woman
0
time
0

Speaks

Spanish
B2

About Me

Hello. My name is Johnston. I am a native English speaker with a neutral, clear accent originally from the United States. For about 9 years, I have run my own marketing and design consultancy where I have worked alongside a variety of clients from all walks of life and business backgrounds.

My favorite aspect of my job has been teaching clients new ways they can improve their businesses and do their jobs more efficiently. This, in turn, makes them happier and incites passion in their work. It is very rewarding to be a part of the process that helps them achieve their goals and to see them grow professionally and personally.

In addition, I have a Master’s Degree in in Communication as well as an Bachelor’s degree in English with an emphasis in Creative Writing. I have three years university teaching experience tutoring in the writing lab helping students with composition, creative writing, essay writing and test preparation.

I am a strong believer in the communicative approach to teaching English with elements of the natural approach. My goal is to continue teaching in a forum where I can share my experiences, expertise and passion with students of different backgrounds and cultures.

Teacher Stats

watchVery quickly
timetable2 years ago
place_marker100.00%
class0
class_blackboard0.0 lesson average
filled_starNew Teacher

Schedule

Résumé

schoolEducation

2002 - 2004
M.A.
University of Miami - Miami, FL.
Communications
1995 - 1998
B.A
San Francisco State University - San Francisco, CA.
English: Creative Writing

briefcaseWork Experience

2010 - 2017
Co-Director
No Stasis Media - Nashville, TN.
Developed, executed and managed marketing and design strategies at this digital consulting company for a variety of creative industry clients including Crispin Porter and Bogusky, Simply Interactive, and BestFit Media. Conducted audits, implemented content strategies , designed site architectures and managed editorial calendars on behalf of clients.
2014 - 2015
Editorial Director
The Ascender Magazine - Austin, TX.
The Ascender is a magazine of modern exploration. Conceptualized and built both long and shortform magazines from scratch including edtiorial direction, design, platform development, and marketing strategy. Developed all internal process including editorial calendar, editorial workflow, and software solutions. Generated story ideas and worked with writers to refine and shape stories. Contacted 300+ writers and contributors aquiring high quality talent with minimal budget. Designed logo, identity, and implemented all editorial layouts and design.
2008 - 2009
Editorial Director
Odic Force Magazine - Austin, TX.
Conceptualized, produced, launched, and directed the arts magazine Odic Force from the ground up including creating name, mission, design philosophy, departments, and shaping all editorial content. Collaborated with a staff of designers, writers, and photographers to bring the magazine to life. Established editorial and content consultancy for publishers, Odic Force Publishing.
2005 - 2008
Copywriter
The Treister Murry Agency - Miami, FL.
Formulated public relations strategies, wrote agency copy, established media relationships, and created promotional campaigns for a variety of Treister Murry clients including Elizabeth Arden, Jeff Gordon, and RF Orchids. Assisted in events planning, business development, and internal marketing initiatives.
2002 - 2004
Teaching Assistant: Writing and Composition
University of Miami Writing Center - Miami, FL.
Tutored freshman and sophomores in composition, essay writing, dissertation formation, and creative writing at the UM Writing Center. Worked with improving writers to develop creative thought, form, style and tone for use in personal, academic and professional environments.
2018 - 0
Director
Johnston Design Company - Nashville, TN.
Design, develop and implement design and content initiatives for a wide range of clients across industries. Consult with business leaders to define strategy, overall branding and marketing goals. Formulate marketing and design plans in order to implement them across digital platforms and initiatives to increase brand awareness and ensure return on investment.