CPE Writing Task 1

Use hyperbole to make the introduction interesting

Some people say that ‘money makes the world go round' whilst others consider it to be ‘the root of all evil'. These perspectives will inform people's opinions regarding the profound technology-driven transformations occurring in advertising.

Summarise the first text and offer your own opinion


In the first text, we can clearly see that it is very much in favour of these changes. This text concentrates on highlighting the persuasive power of outdoor digital advertising. The writer states that he feels that this type of advertising has the power to enliven our environment. Whilst it is certainly true that many people are attracted to the neon brilliance of Piccadilly Circus or Times Square many others may feel there is a time and a place for such extravagant advertising.


Summarise the second text and offer your own opinion

Conversely, the second text is totally against outdoor digital advertising. It opinions that previous advertising was easy to ignore if one chose to in comparison to the way that this new type of advertising is promoting materialism and is driven for financial gain. It has some particularly stinging criticisms regarding the effects of this type of advertising on vulnerable adults and children. Overall it views outdoor digital advertising as a waste of resources and harmful to the environment. Many of these criticisms are certainly valid, especially the effect of advertising on vulnerable segments of society, however many developed countries have quite strict regulations regarding advertising.


State your opinion in the conclusion


It is undoubtedly true that advertising is extremely powerful and persuasive. This means it can be used to promote ‘positive' or ‘negative' messages. As such, I feel that this technology needs to be regulated to protect vulnerable segments of society from harm.
2019年5月30日
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Sam Hutchison

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Hi Verblingers! Do you need exam practise (IELTS,ISE1,2,3,PET,FCE, CAE, CPE)? Do you want to improve your fluency and grammar? Proven track record of helping people get jobs, pass exams and get high marks in academic work and academic writing (EAP)! If you need any of the above I have plenty of materials and experience to help you! I have over seven years of teaching experience and a CELTA (Certificate of Teaching English to Adults) certificate accredited by Cambridge University. My teaching style is focused on the needs of the student and I tailor my lessons to meet these needs. I believe it is important to help the students to become autonomous learners. I look forward to meeting you all and getting to know you all! PS Please be aware that trail lessons are only to talk about your learning objectives and the materials we will use and for me to evaluate your English level. They are not free classes :) Hola Verblingers! ¿Necesita práctica de examen (IELTS, ISE1,2,3, PET,...
Flag
英语
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英国
time
250
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英语
母语
,
西班牙语
B2
Hi Verblingers! Do you need exam practise (IELTS,ISE1,2,3,PET,FCE, CAE, CPE)? Do you want to improve your fluency and grammar? Proven track record of helping people get jobs, pass exams and get high marks in academic work and academic writing (EAP)! If you need any of the above I have plenty of materials and experience to help you! I have over seven years of teaching experience and a CELTA (Certificate of Teaching English to Adults) certificate accredited by Cambridge University. My teaching style is focused on the needs of the student and I tailor my lessons to meet these needs. I believe it is important to help the students to become autonomous learners. I look forward to meeting you all and getting to know you all! PS Please be aware that trail lessons are only to talk about your learning objectives and the materials we will use and for me to evaluate your English level. They are not free classes :) Hola Verblingers! ¿Necesita práctica de examen (IELTS, ISE1,2,3, PET,...
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