HIDDEN MESSAGES IN THE LOGOS

ADIDAS


There is no denying that the latest Adidas logo is very eye-catching. The company made it into a triangle shape which consists of three bars positioned vertically. The logo resembles a mountain which is supposed to symbolize the challenges that athletes face to achieve their goals. The Adidas logo also features the company‟s name in all lowercase letters and, thanks to that, it looks casual and informal. It should be highlighted that the real strength of this logo lies in its simple design which makes it instantly recognizable. What‟s more, the logo is placed on a lot of products and its colours can be adjusted to match the product.


SYNONYMS

a) look like, be similar to, ………………... resemble

b) comprise, be made of, ………………... consist of

c) include, be part of, ………………........ feature

d) striking, attractive, ………………......... eye-catching

e) visible, noticeable, ………………......... recognizable

f) represent, stand for, ………………...... symbolize

g) emphasize, underline, ………………... highlight

h) clear, uncomplicated, ………………....simple



HIDDEN MESSAGES IN THE LOGOS:



a) Newcastle Food and Wine Festival: The fork is made up of wine bottles in the negative space. The fork, when upside down, is also in the shape of a wine glass.


b) FedEx: If you look at the white space between the "E" and "x", you can notice a right-facing arrow. This "hidden" arrow symbolizes speed and precision.


c) Hope for African Children Initiative: The logo shows at first sight Africa in the negative space, but its shape is made of the outline of an adult and a child, who the Initiative tries to help bring together.


d) Formula 1: The white space between the black “F” and the red-coloured design is of the shape of ‘1’. The red represents passion and energy, the black represents power and determination.


e) Pinterest: The name is a portmanteau of the words ‘pin’ and ‘interest’ because the website allows users to pin things they’re interested in to aboard. Therefore, the Pinterest logo has a pin shape hidden in the letter “P”.


f) LG: The logo is a circle, inside it, there are letters “L” and “G”. There’s a round dot inside the circle. The logo resembles a smiling human face looking at you. Next to the circle, there is the company’s name in a simple, minimalistic type.


g) Pittsburgh Zoo and PPG Aquarium: At first, one can notice a huge tree, but when you look closer, you can see that the logo uses negative space. On the sides of the tree, there are the faces of a white gorilla, a white lioness, and some fish.


A small task for you:

Find Meanings behind these companies' logos:

1. Amazon

2. Toblerone

3. Sony Vaio

4. Cisco

5. BMW

6. Northwest Airlines

7. NBC Network

8. Pepsi

April 17, 2020
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🕒 30 and 60-minute lessons 🕒 Send me a message to ask any questions :) 🌏 I love exploring new ideas on life, love, business, Global Issues, Technology, Art, to name a few. and I use them to teach English around the world on some online platforms. I am a certified English teacher and I have teaching experience of over 5 years now. ​ My approach is instead learning about Jack and Jill who went up the hill why don't we talk about the crazy, beautiful, and cruel world we live in. We will still be using English to discuss but in this way, we will learn something new. I'll learn from you and you'll learn from me. - Business English - Working with a global team - Business Negotiation - Interview - Global Issues - Technology - Life - Design and Art My focus in class will always be on communication because I believe communication is the best way to learn a language. here's how I do it. 1) I will send lesson material before our lesson (video, audio, phone script, interview questions, post, etc) 2) you have to watch that video multiple times if it's necessary to create a base for our lesson. 3) We will have a conversation about that specific topic in the lesson. see you later. Have a great day Thanks
Flag
English
globe
United Kingdom
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2,041
Speaks:
English
Native
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Spanish
A1
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Italian
A1
🕒 30 and 60-minute lessons 🕒 Send me a message to ask any questions :) 🌏 I love exploring new ideas on life, love, business, Global Issues, Technology, Art, to name a few. and I use them to teach English around the world on some online platforms. I am a certified English teacher and I have teaching experience of over 5 years now. ​ My approach is instead learning about Jack and Jill who went up the hill why don't we talk about the crazy, beautiful, and cruel world we live in. We will still be using English to discuss but in this way, we will learn something new. I'll learn from you and you'll learn from me. - Business English - Working with a global team - Business Negotiation - Interview - Global Issues - Technology - Life - Design and Art My focus in class will always be on communication because I believe communication is the best way to learn a language. here's how I do it. 1) I will send lesson material before our lesson (video, audio, phone script, interview questions, post, etc) 2) you have to watch that video multiple times if it's necessary to create a base for our lesson. 3) We will have a conversation about that specific topic in the lesson. see you later. Have a great day Thanks
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