HIDDEN MESSAGES IN THE LOGOS

ADIDAS


There is no denying that the latest Adidas logo is very eye-catching. The company made it into a triangle shape which consists of three bars positioned vertically. The logo resembles a mountain which is supposed to symbolize the challenges that athletes face to achieve their goals. The Adidas logo also features the company‟s name in all lowercase letters and, thanks to that, it looks casual and informal. It should be highlighted that the real strength of this logo lies in its simple design which makes it instantly recognizable. What‟s more, the logo is placed on a lot of products and its colours can be adjusted to match the product.


SYNONYMS

a) look like, be similar to, ………………... resemble

b) comprise, be made of, ………………... consist of

c) include, be part of, ………………........ feature

d) striking, attractive, ………………......... eye-catching

e) visible, noticeable, ………………......... recognizable

f) represent, stand for, ………………...... symbolize

g) emphasize, underline, ………………... highlight

h) clear, uncomplicated, ………………....simple



HIDDEN MESSAGES IN THE LOGOS:



a) Newcastle Food and Wine Festival: The fork is made up of wine bottles in the negative space. The fork, when upside down, is also in the shape of a wine glass.


b) FedEx: If you look at the white space between the "E" and "x", you can notice a right-facing arrow. This "hidden" arrow symbolizes speed and precision.


c) Hope for African Children Initiative: The logo shows at first sight Africa in the negative space, but its shape is made of the outline of an adult and a child, who the Initiative tries to help bring together.


d) Formula 1: The white space between the black “F” and the red-coloured design is of the shape of ‘1’. The red represents passion and energy, the black represents power and determination.


e) Pinterest: The name is a portmanteau of the words ‘pin’ and ‘interest’ because the website allows users to pin things they’re interested in to aboard. Therefore, the Pinterest logo has a pin shape hidden in the letter “P”.


f) LG: The logo is a circle, inside it, there are letters “L” and “G”. There’s a round dot inside the circle. The logo resembles a smiling human face looking at you. Next to the circle, there is the company’s name in a simple, minimalistic type.


g) Pittsburgh Zoo and PPG Aquarium: At first, one can notice a huge tree, but when you look closer, you can see that the logo uses negative space. On the sides of the tree, there are the faces of a white gorilla, a white lioness, and some fish.


A small task for you:

Find Meanings behind these companies' logos:

1. Amazon

2. Toblerone

3. Sony Vaio

4. Cisco

5. BMW

6. Northwest Airlines

7. NBC Network

8. Pepsi

April 17, 2020
Profile Picture
$12
$10.20
USD/h

Rakesh 🥇 Business English ⭐️⭐️⭐️⭐️⭐️ Exam Coach

security_checked
4.9
$12
$10.20
USD/h
Flag
English
globe
United Kingdom
time
5.672
Speaks:
English
Native
,
Spanish
,
French
,
Italian
,
German
,
Russian
,
Mandarin
,
Portuguese (Brazilian)
🕒 Commit to Just 20 Hours with Me—3 Lessons a Week—and I Guarantee Noticeable Improvement! 💡📚 About me: I joined Verbling 5 years ago. 📆 Attendance rate: 100.00% ⭐️ 5-star rating 🌐 About me: With half a decade of teaching expertise, I'm ready to help you achieve language mastery. I specialise in a variety of English language fields and can adjust my skills to your specific needs. 🎯 Specialisations: Whether you're a professional looking to improve your abilities or an exam taker looking to advance, I have you covered. Learn Business English, master interview tactics, and thrive on exams such as IELTS and TOEFL. 💡 My Approach: I prioritise effective communication in real-world situations. I'll help you improve your speaking, listening, reading, and writing skills through interactive activities, role-playing, and entertaining exercises. 🎓 Tailored for You Your goals and learning style are unique. That is why I tailor content to your specific requirements, ensuring efficient develo...
Flag
English
globe
United Kingdom
time
5.672
Speaks:
English
Native
,
Spanish
,
French
,
Italian
,
German
,
Russian
,
Mandarin
,
Portuguese (Brazilian)
🕒 Commit to Just 20 Hours with Me—3 Lessons a Week—and I Guarantee Noticeable Improvement! 💡📚 About me: I joined Verbling 5 years ago. 📆 Attendance rate: 100.00% ⭐️ 5-star rating 🌐 About me: With half a decade of teaching expertise, I'm ready to help you achieve language mastery. I specialise in a variety of English language fields and can adjust my skills to your specific needs. 🎯 Specialisations: Whether you're a professional looking to improve your abilities or an exam taker looking to advance, I have you covered. Learn Business English, master interview tactics, and thrive on exams such as IELTS and TOEFL. 💡 My Approach: I prioritise effective communication in real-world situations. I'll help you improve your speaking, listening, reading, and writing skills through interactive activities, role-playing, and entertaining exercises. 🎓 Tailored for You Your goals and learning style are unique. That is why I tailor content to your specific requirements, ensuring efficient develo...
Mi vida antes del Covid- 19 (IMPERFECTO) A-2
Profile Picture
Alejandra Santiago
August 7, 2020
팔랑귀
Profile Picture
Abby H
August 7, 2020
The Origins of popular English Idioms
Profile Picture
Jen Mc Monagle
August 7, 2020