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Why is it "Facts don't matter" and not "Facts doesn't matter" ??

2 years ago

I just wanted to buy a book which is called "Why Facts don't matter".
(-> https://www.amazon.com/Win-Bigly-Persuasion-World-Matter/dp/0735219710 )

And there came a question in my mind:

Why is it "Facts don't matter" ??

I thought "Facts" would be an "it" ? It = doesn't. Facts are not a person.

Does anyone now what I mean ??